Packaging Rebrand Across Wafer Product Range
A fresh look for a trusted brand — our packaging has had a major refresh, and it’s designed to turn heads on shelf.
Same great products. Bold new look. Our full rebrand spans across the entire range — from our new Ice Cream and Gelato Wax Tubs (available in 80ml, 160ml, and 230ml), to our Milkshake Cups in 12oz and 16oz, cone sleeves to fit Small/Tall, Marseille, and Medium cones, and our brand new 12oz Inclusion Cup with a self-closing McFlurry-style lid. Every touchpoint has been updated with a cleaner, more modern design built for retail, with improved shelf presence and a retail-ready finish that does the hard work for buyers.
This isn’t just a cosmetic change — it’s a statement. The new Wafer look reflects where our brand is heading: premium, confident, and built to stand out in a competitive market. Whether you’re a supermarket buyer or an independent retailer, this is a range that earns its place on shelf.
